The power of storytelling is defined by how it connects people and represents reality (or realities). Since post-structuralists may see narrative as a whole dimension of human language, we may relate the way we imagine and develop stories to the way we sense and make meaning out of the world we live in. Considering the complexity of this world, a review – or even a broader view – of storytelling techniques seems to be required, in order to achieve a greater comprehension of contemporary society. In an attempt to escape an exclusive eurocentrical perspective of narrative – and the remarkable mythical structures studied by Joseph Campbell – we can focus our attention on myths from peripheral cultures, trying to set different means of thinking, and therefore, of knowledge. Thus, we believe it’s possible to work more properly to / with a larger audience, to whom we might offer a larger number of themes, approaches, and styles. Perhaps then we may face the complexity of reality by expanding our imagination and assimilating more subtle variations of the structure, so we can finally reach to the question: what stories should / could / shall we tell?
Leo Falcão has a decorated career as writer and filmmaker for over 25 years. Nowadays, his work involves creative and artistic practice combined with academic reflection. Aside his achievements in Brazilian Cinema, he is also acknowledged for his innovative projects within multiple arts and transmedia storytelling. He earned the British Council’s Young Creative Entrepreneur Award in 2012, and was invited for The Pervasive Media Studio’s Playable City Program (Bristol, UK) in 2014. He holds a PhD in Design and works as storyteller, content designer, professor and researcher at CESAR School.