For a long time, urban ruin has always been looked at as waste, an abandoned area. In contrast, the sustainable transformation of urban ruins has become popular in recent years. The Shougang industrial park is one of the successful transformations among them. This park was initially built-in 1919. It is a big area that includes the park is dotted with abandoned factories and buildings from the last century. After Shougang relocated in 2005, the park was abandoned and was described by many media as the biggest wasteland in Beijing. At that time, Shougang Industrial Park was overgrown with grass and was the best place for urban explorers. As for 2022, the Winter Olympics breathes new life into the ruins. This study takes Shougang Industrial Park as an example to analyse how to maintain sustainability and artistic appreciation in ruins reconstruction. From the perspective of urban planning and design, combined with brand-related theories, this is text content analysis based on online data. Finally, it concludes that three features—the post-modern art style, green ecology, science and technology play critical roles in the successful reconstruction of Shougang Ruins Park. The successful transformation of this park has injected new vitality into the economic development of the entire northwest part of Beijing, and the park is also known as the second successful transformation and transformation of Beijing’s industrial park after the 798 Art Zone. In a word, the successful transformation of Shougang Park not only turned ruins into treasures but also provided new ideas and suggestions for ruins’ design and renovation in other areas. In the era of sustainable development, the transformation of Shougang Park is of great practical significance.
Linli Zhang, an PhD candidate in Lancaster University. Her research interests lie in graphic design, visual design and health communication. She is also the former president of British Postgraduate Networking for Chinese Studies in the UK.