The presentation is about using human orientated methods of design (e.g. design thinking) in the context of teaching design, while the role of design is changing. Design should be described as a modus operandi for every social activity that leads through solving problem. General role of design is to animate and moderate social change. In that perspective we are all designers, whether we like it or not. This specific change of design mindset shows great challenge in the new education model, where design is just a small part of study program and then general social competence — in the presentation I will try to explain, how we can reach the Victor Papanek idea: „we are all designers”.
Scientist and designer. Head of Graphic Design Department at SWPS University of Social Sciences and Humanities. Study fields: advertisement, creativity, differential market in the advertising, communication design, design thinking, human centered design, visual discourse and communication and society theory.