IN-PERSON: Learning. Life. Work

Abstract

This paper presents two distinct multi-disciplinary initiatives that underscore the valuable role of industry engagement in university education. The objective is to initiate a discussion about the advantages and challenges encountered by two design academics while facilitating industry sponsorships alongside formal design education curricula. The authors are affiliated with an Industry Service Group established at the University of Technology Sydney, Australia. This group comprises of a diverse range of disciplines, from Industrial Design and Visual Communication to Fashion and Textile Design. Upon comparing their respective specialised industry collaborations, the authors discovered that, despite the differences in disciplinary focus, their students’ learning experiences in terms of life and work were comparable. Consequently, they recognised the importance of sharing their distinct methodologies for professional engagement beyond the classroom. The first case study delves into the dynamic D&AD New Blood Awards, one of the largest international design competitions for emerging creatives. Through this sponsorship, UTS Visual Communication students exhibit their talents by responding to real-world briefs concerning relevant social concerns. The second case study introduces an innovative industry partnership between sustainably focused artisan studios in India and UTS Fashion and Textile students. In this collaboration, students gain insight into navigating the intricacies of offshore production and cultural knowledge exchange. Both case studies exemplify how alternative learning models yield strong portfolio outcomes and international recognition that would otherwise be unattainable. Consequently, the paper argues for the necessity and effectiveness of adaptable hybrid approaches to industry engagement in an evolving and challenging post-COVID world.