IN-PERSON: Learning. Life. Work

Abstract

This study explores the innovative application of digital transformation in virtual exhibitions to bolster the promotion of Micro, Small, and Medium Enterprises (MSMEs) products. In the rapidly evolving landscape of the digital era, the integration of advanced technologies into traditional promotional strategies has become imperative for the sustainable growth of MSMEs, especially in creative industry sector. The methods used in this research are including literature review study, field survey and design development to solve the problems. By utilizing virtual platforms, stakeholders can transcend geographical constraints, enabling wider accessibility and participation. This study delves into the strategic implementation of digital transformation, analyzing its role in enhancing the visibility, market reach, and overall competitiveness of MSMEs products. The study also considers the potential socio-economic benefits for local communities, examining how digital initiatives contribute to economic empowerment and sustainable development. Key aspects explored include the design and functionality of virtual exhibitions tailored to the unique characteristics of MSMEs products and the utilization of immersive technologies to create engaging and interactive virtual experiences. The findings of this research aim to provide valuable insights for stakeholders in harnessing the transformative power of digital technologies to support the competitiveness and the added values of MSMEs’ creative products. Ultimately, this exploration contributes to a broader discourse regarding the use of digital innovation in virtual exhibition design for creative economic growth and sustainable development.