India is a land of art and craft well known for its women artisan communities. Rural women have continued participation and maintained their culture in the form of handicraft such as phulkari, sewing, textile printing, durrie, pottery, pottery work and suit stitching. The handicrafts sector plays a significant role in the rural development and preserving the culture and heritage of India. It provides employment to a vast segment of artisans and generates indirect employment in the society. This is a conceptual paper that discusses the working conditions of women artisans at their workplace and starting up their own businesses. It also discusses the various challenges and economic exploitation faced by women artisans from a socio-economic perspective. Finally, the paper proposes a quadruple resilience model that can provide financial independence, social security, generate employment and provide social and emotional well-being for women artisans in India. The proposed also looks into challenges and proposes recommendations to implement the model.
Sangeeta Karmokar champions many educational, research and community engagement initiatives. Her academic research focusses on design, entrepreneurship and social impact. Sangeeta’s expertise includes design thinking, digital innovation, entrepreneurial strategy, women entrepreneurship and working with the community. Her practice-based research interest lies at the intersection of the entrepreneurship and design discipline with a special interest in social and women entrepreneurship. Sangeeta’s current research and teaching expertise ar focused around transformative technologies for social impact