IN-PERSON MADRID FOCUS ON PEDAGOGY. SECTION B

Abstract

This presentation addresses an innovative pedagogical approach developed by the Public Relations teaching team at Newcastle University for the 2025/26 academic year: NetWalks. NetWalks combine the principles of networking with the physical and cognitive benefits of walking, creating dynamic spaces for students to engage with academic concepts and discussions beyond the classroom. The NetWalks are a response to students’ feedback from the PTES which showed a lack of community and a response to the Education for Life policy aimed at placing students at the centre of learning via future-facing structured sessions that allow for meaningful, reflective interactions. These sessions encourage informal dialogue, peer-to-peer learning, and real-world application of PR theories while promoting CPD, professional connections, and community-building in a relaxed environment. To evaluate the impact of this initiative, we conducted interviews with participating students to understand how NetWalks have influenced their learning experience, confidence in applying theoretical knowledge, and sense of belonging within the academic community. Preliminary findings suggest that students perceive NetWalks as a valuable complement to traditional teaching methods, citing benefits such as improved comprehension, enhanced networking skills, and increased motivation. It improves the quality of submissions in class and provides an informal opportunity for students to connect the theories learnt in class to the world around them. This presentation will discuss the inspiration for the NetWalks considering PTES data and student voice, share insights from the Teaching Staff involved in their development and student interviews, discuss the theoretical underpinnings of experiential learning in PR education, and offer practical recommendations for integrating similar approaches into curricula to promote active learning and student engagement.