Society. Spaces. Screens

Abstract

The future of graphic design demands a comprehensive understanding of diverse systems including physical, psychological, social, cultural, technological, and economic factors. This perspective, endorsed by the American Institute of Graphic Arts (AIGA), highlights the importance of viewing individual tasks like brochure creation or media posts within a broader context. Modern graphic designers must work collaboratively, manage stakeholder expectations, and utilize a variety of software programs, often requiring long hours at the computer. Essential skills include self-motivation, effective communication, and a thorough knowledge of design history and conventions, as well as proficiency in data visualization and navigating digital interfaces. Employers seek candidates with a blend of social and creative skills, spanning from traditional print products to advanced video and 3D renderings, as a baseline for entry-level positions. This article explores the challenges faced by academic programs, often housed within art departments, which typically offer only 8-10 courses focused on these competencies. It suggests the incorporation of group projects, print artifacts, and information literacy within web, video, animation, and 3D classes to bridge the gap between legacy and future design practices, ensuring that graduates are adequately prepared for the evolving job market.