Media-rich bedrooms challenge the boundary between private and public spaces. Digital devices serve as tools that transcend traditional boundaries of geography, culture, and language, making the world feel smaller. However, their ubiquitous presence in everyday life raises concerns about the erosion of privacy. In this presentation, I will examine how smartphones and social media platforms are reshaping young people’s relationships with their bedrooms, transforming them from places of intimacy and safety into stages for curated identity performances, designed for public consumption and broadcast to the world. Through a thematic analysis of a mental health activist and social media influencer’s TikTok videos, I will explore how the bedroom has become a public-facing platform for mediated identity expression and a space for commodification.
Melissa Gould is a senior lecturer and the head of Critical Media Studies in the School of Communications at Auckland University of Technology in Aotearoa New Zealand. Her research interests include media literacy, promotional culture, childhood studies, and the mediated representations of gender and religion.