Representing Pasts – Visioning Futures
Abstract
In the world of museums, driven by a continuous confrontation with technological evolution, the design of phygital spaces, physical but mediated by the use of technological devices within the ICT, opens up novel scenarios in the fruition and enhancement of cultural heritage. The technological hybridization inaugurates the use of a situated technology, devoid of a physical component of mediation, embedded in space as an invisible layer of activation of the sensitive and narrative experiences of the context and the artworks on display. The contribution aims to investigate the potential of phygital museums as an engine of change in the relationships of the agents in the field, the space, the artworks and the visitor, with a view both of hypertextual amplification of the material and immaterial experiences of spaces and artworks, both of reversal of the coordinates of fruition, in a bodily involvement of the visitor. Through case studies, linked to the invisible dimension of technology and the transformations in spatial and proxemics terms, the aim is to extrapolate the multiple features of phygital cultural spaces, such as sensitive, in which on the one hand the physical technological component decreases, and on the other hand the interactive and narrative component increases, combining the emotional force of the spaces and objects on display, with the narrative and immersive potential of technology. The paper therefore aims to configure a mapping of best practices, as an application model of the use of phygital technology in the field of physical museum spaces.
PhD student at the University of Campania Luigi Vanvitelli, currently Visiting at Rotterdam University of Applied Sciences. Her research is focused on the diffusion of hybrid technologies in cultural spaces, investigating the relationship between technology and narrative, linked to the bodily engagement of visitors.