VIRTUAL London Heritages Conference
Abstract
This research aims to explore the rituals and social practices associated with traditional celebrations and seasonal festivities in the Kingdom of Saudi Arabia, and to analyze their role in shaping cultural identity and promoting social cohesion. The study is based on the hypothesis that these celebrations play a vital role in reviving heritage, preserving customs and traditions, and strengthening social bonds among individuals and local communities. The research also critically examines the social and cultural issues related to these rituals, such as the impact of modernization and globalization on their continuity, as well as the ongoing debate between preserving authenticity and embracing modern social changes. The symbolic and functional dimensions of these practices will be analyzed, with reference to real-life examples from Saudi society.
Noura Almujil is a researcher and specialist in intangible cultural heritage. I hold a master’s degree in international Heritage Management from the University of Birmingham. Currently, I work at the Heritage Commission under the Ministry of Culture as an Intangible Heritage Research and Registration Specialist, focusing on studying, documenting, and preserving traditional practices and cultural heritage.