Today’s changing economic and geopolitical landscape has imposed a deep rethinking of well-established approaches to energy sourcing, manufacturing, goods distribution, and product/ service provision. At the same time, the concept of a developing ‘sharing and accessible online community’ influences consumers’ demand for real-time commodities. However, in this globalised society, which is arguably too slow on a path of sustainability, recent economic uncertainties and market trends suggest the importance of conceiving locally designed solutions. In this context, higher education is responsible for intellectually preparing students for the challenges and opportunities of the fast-evolving world, whilst enhancing employability prospects. At the same time, industry and the third sector can tap more decisively into the resources of academia to achieve productive collaborations and foster innovation as research and development (R&D) activities. This has the potential to address strategic design areas and envision transport alternatives for users often neglected within the city landscape. The proposed paper intends to critically investigate current practices around transport design and urban mobility in terms of external collaborations and cross-disciplinary research within Northumbria University. Challenges and scalable design proposals emerging from the workshop activities have been evaluated to envision spaces for collaboration between academia and local stakeholders. In addition, exploratory co-creation took place to enable the formation of improved operating models to embed into existing university research pathways, degree courses, and other knowledge exchange and placement programmes. This case study should offer a range of guidelines designed to bridge academic knowledge and industrial practice, underpin impactful experiential learning, and inform research opportunities towards the conception of solutions to locally relevant real-world challenges.
Dr Marco Zilvetti is a PhD-qualified product designer with doctoral degree (2017) in transportation design from the Politecnico di Milano. Since 2010 Marco has worked with both academia and industry in the fields of product, interior, and communication design. Expert in 3D modelling and virtual prototyping for product design, he has worked as a tutor for the Master in Transportation and Automobile Design (TAD). Since 2019 Marco is a full-time lecturer for the Interior Design Programme, the Multidisciplinary Innovation Programme, and the Design for Industry Programme at Northumbria University.
Matteo Conti is a senior lecturer in design innovation, a former Senior Tutor at the RCA in MA Vehicle Design, and a specialist in industrial & transportation design practice with a particular research focus on smart mobility, e-mobility, and low carbon vehicles (LCVs). As he leads the MA/MSc Multi-Disciplinary Innovation course at Northumbria University, Matteo focuses on ongoing industrial and academic collaboration for research purposes alongside commercial value for business through contracted studio and consultancy projects. This is achieved through creative solutions using strategic innovation to solve real world, complex challenges to social, organisational, and commercial issues.
Richard Kotter is Assistant Professor in Human Geography & Environmental Sciences / Departmental Advanced Practice Lead at Northumbria University. He tends to work inter-disciplinary on a range of fundamental or applied research & social innovation projects with colleagues across the Department/ Faculty/ University. Richard has been appointed/elected Trustee of two UK organisations/charities: from June 2023 Board Member of Amnesty International UK and Trustee/ Secretary of the International Emergency Team UK (Trustee & Secretary).