VIRTUAL Barcelona
Abstract
This paper showcases the experiences and strategies conducted by a team of design professors in the context of a design class focused on a co-creational approach with different actors involved in a neighbourhood part of a UNESCO World Heritage site. During two academic periods, the design students and teaching staff interacted and worked alongside locals, private entities and governmental and civil authorities in the neighbourhood of San Blas, in the city of Cusco, Peru, to improve specific areas of it: from mobility across its steep streets, public waste management, to the value of the identity of the history, patrimony and cultural landmarks across San Blas. Different design approaches were utilised to achieve the said goal while a concept addressed as “San Blas Sostenible” was being ideated. Furthermore, said approaches and the concept were developed through co-creation activities integrated with methodologies and principles based on product, service and systemic design. Across the project development, critical aspects were taken into account, such as the legal considerations regarding a UNESCO World Heritage site, the relations between iconic neighbourhood families and locals, the overall tourism impact and the opportunities and challenges of a local/global design perspective. The resultant proposals and prototypes addressing the specific areas integrate the critical aspects of products, services and systems which can be implemented due to their coherent viability, feasibility, desirability and sustainability with the context.
César Lucho Lingan is the director and professor of the Industrial Design program in the Faculty of Arts and Design at the Pontificia Universidad Catolica del Peru (PUCP). He has a Bachelor’s Degree in Industrial Design from PUCP and a Master’s in Design for Interaction from Delft University of Technology (TU DELFT) in the Netherlands.
Hector Revilla teaches in the Industrial Design program at the Pontificia Universidad Catolica del Peru (PUCP). He has a Bachelor’s degree in Industrial Design from PUCP, a Master’s in Design Management from the Universidad de Palermo in Argentina, and a Master’s in Project Management from IL3, Universidad de Barcelona in Spain.
Claudia Cardenal teaches in the Industrial Design program at PUCP. She has a Bachelor’s degree in Industrial Design from PUCP and a Master’s in Product Design from Domus Academy in Italy.
Fernando Perez teaches in the Industrial Design program in the Faculty of Arts and Design at PUCP He has a Bachelor’s degree in Industrial Design and a Master’s in Social Management from PUCP.
Licia Torres teaches in the Industrial Design program and the Design Management of Social Projects graduate diploma at PUCP. She has a Bachelor’s degree in Communications and a Master’s in Visual Anthropology from PUCP. Postgraduate studies in Theory of Communication Design from the Faculty of Architecture, Design and Urbanism at UBA.
Jorge Li teaches in the Industrial Design program at PUCP. He has a Bachelor´s degree in Industrial Design and a Master´s in Integration and Educational Innovation in Information and Communication Technologies from PUCP.
Marco Benites teaches in the Industrial Design program at PUCP. He has a Bachelor’s degree in Industrial Design and a Master’s in Advanced Studies with a specialisation in Industrial Design Engineering from the Polytechnic University of Catalonia and the University of Barcelona in Spain.
Marlene Bustamante teaches in the Industrial Design program at PUCP. She has a Bachelor’s Degree in Industrial Design from PUCP and a Master’s in Business Administration and Business Management from the University of Lima in Peru.
Martha Perez teaches in the Industrial Design program at PUCP. She has a Bachelor’s degree in Industrial Design from PUCP and a Master’s in Design Management from the Universidad de Palermo in Argentina.
11:00 pm - 12:30 am
Wednesday 17th July, 2024