This study explores how artisans in Ngamiland art and craft co-operatives in northern Botswana draw on indigenous knowledge to materialise stories through their craftwork. Their work is situated, authentic, and rooted in the tangible and intangible cultural heritage of Botswana. However, cultural tourism is a strategic growth sector for the country. This raises the question of how the working knowledge inherent in the basket making can be preserved to ensure the authenticity of the product within a more complex and dispersed organisational structure. By drawing on approaches from the field of literacy as social practice, the researchers are exploring the knowledge resources of these indigenous artisans and the ways in which they work both independently and with others to produce the designs, or texts, that are woven into their craftwork. The study takes a linguistic ethnographic ‘perspective’ to data collection (Copland & Creese, 2015; Green & Bloome, 2004). This is because the research draws from encounters that have been formally scheduled. The research methods comprise in-depth unstructured qualitative interviews with the participants as they engage with the literacy event of making crafts that materialise traditional stories. The interviews explore how these literacy practices are situated, collaborative and shared, and the challenges the artisans face in preserving their cultural heritage for future generations. The purpose of the research project is to make recommendations to help protect the authenticity of the setting and document the transfer of indigenous knowledge for future generations.
Dr Giovanna Battiston is a Principal Lecturer and Marketing Subject Group Leader in the Department of Management in the College of Business, Technology, and Engineering at Sheffield Hallam University. She acquired her EdD in early 2020 and her research focuses on literacy as social practice within workplace sites of encounter. She is interested in exploring how voice and identity shape textual artefacts within a market-oriented context and what this tells us about literacy practices in the workplace. Giovanna is the convenor for PAWBL (Professional, Academic, and Work-Based Literacies), a BAAL
Mrs Thekisego Sabo Colledge is a retired Public Servant who left the service in Botswana at a position of Senior Manager for Corporate Services in the Ministry of Environment, Natural Resources Conservation and Tourism. As a head of the Department, she provided leadership in the development and implementation of the Ministry’s Human Resource Management and Administration policies. She also played a major role in the development of the Ministry’s Strategic Plans, Training and Development Plans, as well as Finance and Procurement Policies. Sabo holds an MBA (Master of Business Administration) from Sheffield Hallam University. She also received an Honours Bachelor of Commerce degree in Industrial and Organisational Psychology from the University of South Africa, and a Bachelor of Human Resource Management (Cum Laude) from the Nelson Mandela Metropolitan University (former University of Port Elizabeth). Sabo is currently doing a DBA (Doctor of Business Administration) at Sheffield Hallam University.