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Schedule

VIRTUAL Barcelona Livable Cities

The Urban Experience: From Social Policy to Design
Fashion as a Fundamental Tool and Factor of Civic Culture in Mobility and Public Transportation
P. Gutierrez
5:00 pm - 6:30 pm

Abstract

The main objective of the present paper is analyzing the connection between fashion and urban mobility; although these concepts are not usually interlinked in academic researches, it intends to formulate how the concept fashion and its social appliance can affect transportation. Fashion should not be only seen as a personal experience linked with luxury, but as an item and action which impacts the way people are perceived and interacts. The analysis of this phenomenon in Colombia is marked by social structures and breaches, this paper prompts a change in the mindset to adopt fashion as a collective, and as a vital part of the civic culture, without leaving behind its nature as a way of personal expression and encouraging identity and aspirational. Additionally, the relationship between quality of life and urban transportation is addressed through fashion, contemplating security, comfortability and adaptability, not only through clothing but as how the design and appearance things and commodities in public transportation impacts how citizens behave. This investigation as an analogical work which examines how clothing can be influenced by society but also influence its behavior, it takes example from different cities where fashion is cultural, aiming to extrapolate successful models and methods and see their appliance in Bogotá, Colombia. Based on empirical sources and analogies, this writing seeks to expand the limited bibliography and research on the topic.

Biography

Paloma Gutierrez: Current student of third semester of Industrial Engineering in the National University of Colombia. Member of the Logistics and Mobility Observatory of the Economic Sciences faculty. Paloma is a scholarship holder for “Best high school graduate” from the iB program, and was awarded as “Best averages” and “Honor Roll” in the engineering faculty and Industrial Engineering, the two semesters coursed. Defined with attributes such as leadership, assertive communication, analytic skills and problem solving; was selected as intern and monitor of the subject “Workshop on Innovation and Creativity”.