Human beings, by nature, are visual creatures. The human eye is a powerful tool that helps navigate, categorise and understand the world we reside in. Henceforth, perception and imagery are the primary tools for the discernment of ideas, knowledge, and text; prime examples are the cave paintings, which signified the early language of mankind. The paper emphasises the significance of ideas and visualisation processes in social research. Visualisation encompasses the process of establishing connections and hierarchies among keywords, thoughts, and observations. In this context, three primary methods are identified for achieving this goal. These methods and their associated tools are examined through various types of research, past and present, and the typical PhD processes and research carried out in different countries. The different approaches are compared, and their implication is understood in relation to the various stages of research. It begins with the title’s apperception and importance, followed by the role and development of the research process diagram, the analysis of data through visual techniques, and ultimately, the formulation of conclusions as imagery. The paper aims to bring forth the acceptation of visualisation and conception not only for the purpose of presentation but also for structuring ideas, formulating arguments, and arriving at comprehensive conclusions. Hence, the study is an initiative to introduce new ways to conduct, carry out, and present research by re-imagining the use of various tools.
Hafsa Imtiaz is an Associate professor at the National College of Arts, Lahore. She has been part of the architecture faculty since 2005, teaching design studios, History of Art and Architecture, Architecture Seminars, and Urban Design. She finished her master’s from Glasgow School of Art, UK, and PhD in Architecture from Taylor’s University, Malaysia. Hafsa’s research focused on boundaries and their role in space design. Her research and academic writings concentrate on the history of architecture and urbanism, factors that impact the fabric of cities and urban spaces.
Mehreen Mustafa is an architect, researcher, academic and education activist keen at investigating the realms of community based participatory design and development with a special focus on informal settlements, politics of public space and activism. Her research inquiry also includes exploration of indigenous and marginalized (tangible and intangible) cultures. Mehreen is the principal architect at Architorque, Founder – IQRA (an educational initiative for under privileged children) and Joint Secretary to THAAP. Mehreen has a master’s degree in design for Development: Architecture, Urban Planning and Heritage in Global South in Politecnico Di Milano, Milan, Italy.