Collecting and processing information in design research is a complex task, where representation plays a crucial role. Conventional hierarchical representations, such as diagrams, charts and task trees, can limit exploration and creativity. These models are based on binary logic, restricting multi-connectivity, fluidity and ambiguity. The lecture proposes rhizomatic mapping as a more effective approach for design research representation. Rhizomatic mapping is a technique for synchronizing and representing large amounts of data. Inspired by the philosophy of Gilles Deleuze and Félix Guattari in their 1980 book “A Thousand Plateaus: Capitalism and Schizophrenia,” this technique deviates from traditional hierarchical models, embracing a non-linear, interconnected approach. In rhizomatic mapping, researchers place items of information gathered from observations, interviews, material experiments etc., relation to one another. They then connect each item to all related items, creating a complex web of connections. Rhizomatic mapping is particularly valuable in design research. It supports the visualization and communication of varied information, allowing for nuances of meaning to appear and supporting data versatility. It also reveals potential design interventions and encourages the creation of new connections that lead to innovative design. In my lecture, I will share my experience teaching this technique to MA Industrial Design students. In the course, students are instructed to research an everyday object of their choice and synchronize their research findings on a rhizomatic mind map. By embracing rhizomatic mind mapping representation, my students were encouraged to expand their research, to follow each other’s progress and to offer insights.
Dr. Ravid Rovner is a design historian and theoretician at Shenkar College of Engineering, Design and Art, Israel, and at Bezalel Academy of Arts and Design in Jerusalem, Israel. Her research interests encompass design history and theory, discursive design, gender design, object poetry and rhizomatic research. Dr. Rovner is currently writing a book on Rhizomatic mapping as a method for creative thinking.