Urban ‘rewilding’ is vital for the creation of liveable cities, given urban nature’s contribution to citizens’ wellbeing and cities’ climate-change resilience. Rewilding private gardens would bring these benefits to citizens’ doorsteps while contributing significantly to city-scale greenspace and biodiversity, but residents’ behaviour is impairing this potential. The cross-disciplinary Wild Ways study is applying behavioural-science methodologies to design research to explore urban rewilding of private gardens in the UK capital London, where gardens’ habitat value is declining through residents removing greenery. The paper summarises findings from the study’s first two stages: a scoping review of global literature on understanding and influencing rewilding behaviour in urban residential gardens; and mixed-methods research, through interviews and a qualitative survey of London residents on their rewilding behaviour. It will then reveal early findings from the third stage: co-creating an intervention strategy with residents for increasing rewilding behaviour in the capital’s gardens. The strategy is guided by the ‘Behaviour Change Wheel’ framework, which suggests intervention functions and policy categories stemming from the ‘COM-B’ behaviour model, which was used to identify capability, opportunity and motivation factors for London residents engaging in rewilding activity in their gardens. The results have implications for practice and policy aimed at influencing urban rewilding in London’s gardens; and the study could be replicated in other cities worldwide. This will help designers, policymakers and campaigners employ behaviour-change strategies to encourage urban rewilding among residents, providing the urban nature needed to create liveable cities.
Siân Moxon is an Associate Professor of Sustainable Architecture at London Metropolitan University’s School of Art, Architecture and Design. Siân’s practice-centred design research explores urban biodiversity within the Cities group at the Centre for Urban and Built Ecologies (CUBE). Siân leads the ‘environment challenge’ for London Met Lab and the Art, Architecture and Design Education Declares working group. Siân is an architect, author and founder of the award-winning Rewild My Street urban-rewilding campaign.
Justin Webb is an Associate Professor of Public Health at London Metropolitan University. Justin has been working in the field of public health for over 15 years both as a practitioner and as a researcher. Justin’s former roles include working as the Director of the Centre for Workplace and Community Health at St Mary’s University and as a National Engagement Manager for Macmillan Cancer Support, leading on the charity’s healthy lifestyles programme. Justin’s research interest is in understanding and changing behaviour to improve health.