IN-PERSON Barcelona Livable Cities. Section A

Abstract

This paper proposes that designers, architects and land developers should think of buildings as being large-scale human-centred products that drive, support and house human emotions and experiences. Through comparing and contrasting the typical North American building development model against a more progressive experience-based design model, an argument is put forth that designing from the ‘inside-out’ – for people and experiences first, then for services, and finally for place, space, products and architecture – results in buildings and communities that have higher levels of tenant satisfaction, wellbeing and happiness. This shift in design thinking challenges aspects of traditional development and architectural workflows, particularly the timing and integration of interior architecture, environmental design, and experiential planning. It proposes that by identifying and designing around key experiential and sensory touchpoints early—and maintaining that focus throughout—the likelihood of both short- and long-term project success can be significantly improved. Drawing from both theoretical foundations and practical case studies, the paper presents evidence that experience-led design can enhance tenant wellbeing, satisfaction, and community connection, without increasing construction timelines or costs. Ultimately, it calls for a more holistic, human and community centered approach to shaping the built environment—one that prioritizes emotional resonance and long-term livability at every scale.